Storytelling + Media Relations
Earned media helps to elevate your brand and provoke emotional responses in your market and provides a greater ROI than traditional advertising.
Our team works directly with journalists, bloggers, photo/videographers and influencers to ensure your destination is top of mind among your target audience.
We pride ourselves on our ability to draw out compelling narratives that resonate with audiences. Informed by traveler trends and industry data, we are able to craft rich story ideas that intrigue journalists and inspire travellers.
We are fortunate to have an extensive network of top-tier media contacts from across the globe and we are constantly expanding that network through memberships in industry associations and groups.
We are regularly pitching media engaging story ideas and work diligently to ensure exceptional experiences on press and familiarization trips.
Content Creation + Development
Our team of experienced writers and content creators have had their editorial content featured in a number of newspapers, print magazines and blogs including Dine & Destinations, Connecting Horizons and NorthernOntario.Travel among other popular outlets.
We will develop engaging content that can be used on your social media, websites, blogs, emails and other owned media channels.
Our team has a network of photographers, videographers, graphic designers, writers and other creators that we work with regularly to ensure that your destination's content stands out from the rest.
Digital Marketing + Social Media Strategy
A social media presence is essential for destinations promoting to visitors in the digital era.
Unfortunately, it's incredibly easy to waste time and energy on social media without a solid strategy in place. Stagnant channels don’t gain followers, but it can cost an incredible amount of time and money to continuously create fresh content. Sharing posts and other content not relevant to the audience of the channel just so there is something new, engages no one. Running paid campaigns without a solid strategy not only wastes time and energy but also your precious marketing dollars.
Our team can help you develop a robust, multi-channel content strategy that will speak to your audience(s) where they are, in langauge that drives them. We can develop content calendars, ideas and templates, and we can also help you execute the plan and monitor the results.
Visitor Experience + Destination Development
It is always more cost effective to retain a customer than to attract a new one, and in that spirit, destinations that are able to provide exceptional customer service and visitor experiences are more likely to create a return visitor.
We can help you dig deep into your destination and to highlight inadequacies in service levels and provide tools to fill those gaps.
Through your media and content marketing strategies we will attract visitors to your destination, but it's once they arrive when the most important work begins.
The reality of the experience needs to reflect the story that was told and we can help with destination audits and front-line service training to ensure visitors have a postive experience and a trip they will never forget.